CFC-YFL held their national conference in Houston, Texas July 2014. We were in charge of developing their whole creative direction from their theme "Empowered to Witness" to their opening and closing video. Since this conference celebrated the 20th year anniversary of CFC-YFL, we chose to celebrate their past but also bring a call to action for the future.
Our creative strategy for social media was a selfie promotion. We believe this was the first idea of create a selfie filter before it was adopted by Facebook.